I just finished watching an interesting video by Brad Fallon at FreeLineReport.com. Actually, it was a video about FreeLineReport.com as part of a training course that I'm part of. In that video he describes how he puts together a daily two-minute podcast using outsourced talent.

This "talent" will write his scripts, set everything up for him, and distribute the video to the outlets. He himself actually shows up in the videos. There's not much to production any covers five different topics in under two minutes, as advertised.

Best Practice?

It's an interesting idea, however it's hard to cover anything in any depth in under two minutes. I understand that's not the intent here, but the material that he covers me be more efficiently understood through text rather than through video. And since there is very little extra production in his report, such as graphics or other visual aids, it just shows him talking to the camera. This is one of those kind of videos that I'm really not all that fond of, to be completely frank.

If I'm going to watch a video, there should be some visual element that enhances the audio portion. If I just want audio, then that's what I should be presented with.

"Message To Market"

I don't intend to break Brad Fallon down, he is an excellent marketer and really knows his stuff, but he is not the best person for delivering content in this manner. The reason I say this is that it is obvious that he's using a Teleprompter and reading off of a script. You can tell where the laughs and smiles are written in! So rather than adding to the understanding of the content he is delivering, his actual delivery distracts me from what he is saying no matter how great it is.

And what we try to do here at FunkyWebVideo.com, is to make sure that the message gets across to your audience with as little distraction as possible, with the greatest impact.