pr trends

March 24, 2008

The Video Press Release

I just came across a fantastic new way for getting the word out about your business!Newspaper

Well, part of its new but part of it has been around as long as newspapers. A lot of people already use press releases to help spread the word about their business, but just this morning while reading through the site on online PR trends,  I realized that including video with your press release would be a fantastic way to stand out from what everyone else is doing.

I mean just think about it, all the thousands of press releases that go out every day, and they're all text or only link back to a mainly text website. If you could actually include a video with your press release, that could give you even more audience reach and generate more interest. And even if you couldn't include a video with your press release, you can still link back to a video on your site that could give the press release in video format, or even go into some of the finer details.

There are no press release submission sites that allow for video yet (that I know of), but I'm sure they'll be coming along. Now isn't that exciting!?

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