The online video space really does have something for everyone.

While browsing through some of the feeds I have in my feed reader, I came across two concepts that may seem to be diametrically opposed. One involves the big strategic thoughts on online video and getting your name out there, along with advertising in this new space. The other shows a great implementation of someone demonstrating an arts and crafts project.

The "Big Fish" example is from an investor who is involved with several online video hosting sites. In his blog post he talks about strategic issues around getting positioned in online video.The online video space really does have something for everyone.

While browsing through some of the feeds I have in my feed reader, I came across two concepts that may seem to be diametrically opposed. One involves the big strategic thoughts on online video and getting your name out there, along with advertising in this new space. The other shows a great implementation of someone demonstrating an arts and crafts project.

The "Big Fish" example is from an investor who is involved with several online video hosting sites. In his blog post he talks about strategic issues around getting positioned in online video.His article talks about the chaos in the online video space right now and how to navigate it for maximum exposure and profits.

The other example, which I call "small guy" (not meant to be derogatory), is a video showing a step-by-step process in making your own greeting card. It's being shot with a simple set up that most people can do and there isn't a lot of additional production involved. But if you're in her target market, which is how to make your own arts and crafts, this is fantastic content. And this is an excellent example of the point that content will always beat out production value.