In a nutshell, the reason to use video with your business is for maximum exposure and syndication. Successful online businesses are using article submission to help spread the word, and Web video is a large and growing segment of online customers.

In fact, Web video marketing is very similar to article marketing. If you produce the right kind of video, people will place it on their own sites much as they would a valuable article. So your video and your message get wider distribution, and thus more visitors back your site.

The video with a great story can spread virally and give your message widespread exposure. Your customers can then become your greatest asset in advertising your business. Even if they don't have a website to place the video on, they will often send e-mails to their friends about a cool video they might have seen.

In a setting for training videos, you can multiply your efforts by making detailed videos of your training methods. This decreases the amount of time that you need to spend training your staff and customers on similar topics over and over again. You develop one training session, and that becomes standard training material for your business.

The expectation of video is increasing. Customers are more often expecting video as part of website experience. If your competition is not yet using online video, they soon will be. Remember article marketing: at first only a few people were doing it. When people saw how it effective it is, then everyone started using it. You don't want to be behind on the Web video trend.